Eventique Elevates Global Awards Show With BitFire
Eventique is a creative experiential agency rooted in live production and storytelling. Based in New York, with teams in Miami and London, the company partners with corporate and nonprofit clients to curate memorable, detail-driven events that stir up emotions, conversations, and shareable moments, all guided by a belief that experience is everything.
Connected Across Continents
For the past five years, Eventique has helped one of the world’s most recognizable consumer brands to produce a live awards show celebrating the company’s marketing teams and agency partners.
Eventique’s brief for the 2025 live event was the most ambitious yet: take what had traditionally been a single-hub, one-way production and transform it into a multisite, broadcast-style event connecting three major cities — Chicago, Toronto, and London — with additional offices watching worldwide.
“The ask was to produce a live show with real-time contributions from three different events, all coordinated and following the same run of show,” says Stefano Genova, producer at Eventique. “Think FIFA World Cup. Yes, there’s the game itself, but also watch parties, interviews, and so on — in cities all over the world — feeding into the main program.”
To deliver a live, multisite show with a dynamic, global feel while working with a limited budget, Eventique partnered with BitFire. Working with the BitFire Platform for cloud-enabled live production and distribution, Eventique had the technology and flexibility to enhance overall production quality and ensure smooth synchronization across sites.
“When I heard about how our client wanted to spice things up with a multisite production, I thought, ‘This sounds like a BitFire gig,’” adds Genova. “I knew exactly what I wanted and how I could use the BitFire Platform to get to that kind of vision.”
Bringing Teams Together on a Global Stage
The live production went off with near-flawless execution, achieving a look and feel on par with a televised awards show. (The only technical hiccup was an easily fixed IFB battery replacement.) For Eventique’s client, the result far exceeded expectations.
“The storytelling and the technical plan merged into one,” says Genova. “For example, when Chicago announced an award, we could cut to a four-box with reactions from all three cities, then follow the winner on stage. Suddenly, people were seeing colleagues from across the globe celebrating live. That brought everyone — across different geographic regions, markets, and product groups — together as part of one larger team.”
That sense of connection was reinforced by the production value itself. Employees were accustomed to simple corporate webcasts, but this show had the polish of a televised event. As such, it demonstrated the company’s investment not just in the awards event but also in its employees worldwide.
The impact extended to Eventique, as well. While the agency usually focuses on live and experiential productions, the success of this broadcast-style event showed what else is possible.
“Broadcast-style work might have felt somewhat scary before,” explains Genova. “But now that we’ve done this crazy thing successfully, we have the know-how. I don’t see why we wouldn’t do it again next year.”
Working with the BitFire Platform for live production and distribution, Eventique was able to realize its client’s creative vision for a polished, global, broadcast-style corporate awards event. The project not only delivered a memorable experience for employees but also showed what’s possible when creative ambition is supported by the right team and technology.
Design & Implementation
The BitFire Platform offers a fully integrated suite of cloud production tools and IP transmission technologies designed to streamline live media workflows. With convenient, cost-effective access to the platform’s broadcast-grade, software-defined tools, Eventique gained the flexibility and scalability necessary for a more complex production without sacrificing the reliability and performance of dedicated hardware.
For the 2025 awards show, Eventique producers worked alongside BitFire engineers at BitFire’s Boston HQ, directing the show entirely in the cloud. Local AV crews in Chicago, Toronto, and London managed their own in-room screens and switching, and multiple camera feeds from each site were sent back to Boston for integration into the main program.
“I wanted a system that could work with all the curveballs the client could throw at us,” Genova explains. “With the BitFire Platform, it was quite easy to integrate whatever I needed. Everything was routable over the web, so I could send any signal where I needed it to be.”
Ultra-low latency video and comms kept all three cities in sync, eliminating awkward delays and allowing conversations to flow naturally. Dynamic layouts — one-box, two-box, three-box, even four-box views — gave producers the flexibility to bring multiple locations into the story and capture real-time reactions.
“If you come to me and say you want an Oscars-style show, in my head it’s the Oscars,” says Genova. “We then dial it back to the client’s vision, but the part that makes it feel like TV — the backbone structure provided by BitFire — is all there. Having the right tools for the right time allows you to be a much more sophisticated producer and to curate the output more effectively.”
The BitFire Platform also helped the Eventique team to adapt smoothly to changing requirements. When the client asked, at the last minute, to add a Vimeo stream for broader distribution, the team was able to spin it up quickly. And perhaps the most striking example of flexibility came when Genova himself broke his foot just days before the event. Unable to travel, he followed along and provided direction remotely — from his bedroom, using a custom comms panel — as if he were working in Boston alongside his team.