BitFire Live Master Control
A cloud-native, on-demand master control platform for scalable live and OTT workflows
Features & Capabilities
A cloud-native, on-demand master control platform for scalable live and OTT workflows
End-to-End Signal Integrity
Contribution feeds arrive over the BitFire Transmission
Network with redundant IP paths and hitless failover,
ensuring seamless, uninterrupted output.
Network with redundant IP paths and hitless failover,
ensuring seamless, uninterrupted output.
Spin Up On Demand
Launch a complete, broadcast-grade master
control environment in minutes. Scale up for
events, shut down when finished and pay only for
what you use.
control environment in minutes. Scale up for
events, shut down when finished and pay only for
what you use.
Broadcast-Grade Processing
Seamlessly operates within BitFire Spark Production
Environments alongside switching, replay, audio,
multiview, and intercom, eliminating signal handoffs and
legacy gaps.
Environments alongside switching, replay, audio,
multiview, and intercom, eliminating signal handoffs and
legacy gaps.
Advanced Ad & Monetization Tools
Supports SCTE-104/35 triggers, automated break
playout via BXF manifests, and advanced formats like
squeeze-back and picture-in-picture.
playout via BXF manifests, and advanced formats like
squeeze-back and picture-in-picture.
Fully Integrated Production Ecosystem
Seamlessly operates within BitFire Spark Production
Environments alongside switching, replay, audio,
multiview, and intercom, eliminating signal handoffs and
legacy gaps.
Environments alongside switching, replay, audio,
multiview, and intercom, eliminating signal handoffs and
legacy gaps.
Programmatic Control
Leverage our extensive API to program your Live MCR to suit your exact needs, every time.
True Multi-Output from One Feed
Create multiple program versions simultaneously from a
single clean source, customized with different graphics,
ads, branding, or languages for each audience.
single clean source, customized with different graphics,
ads, branding, or languages for each audience.
Built for Live & OTT Workflows
Designed specifically for modern distribution: live
sports, OTT streaming, FAST channels, pop-up
networks, and alternate broadcasts.
sports, OTT streaming, FAST channels, pop-up
networks, and alternate broadcasts.
Integrated Clip and Still Store
Upload, organize, and play clips and stills effortlessly right from your FireBridge interface.
Live MCR Product Sheet
